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Asking them what they work on is a good start. The secret to a good conversation is showing interest and listening. People love to talk about themselves and their research, so let them talk! This blog post originally appeared on the Animate Your Science blog and is reposted here with permission. Animate Your Science is a communication agency that empowers researchers to change the world by communicating in an effective and accessible way with video animations and graphics.
Please review our comments policy if you have any concerns on posting a comment below. He is the founder of Animate Your Science, a company whose objective is to help scientists to get their work noticed and make a positive impact on society through the creation of video and graphical abstracts that are engaging, understandable, and shareable on social media. He is a rare breed: a marine biologist, graphic designer, and communicator all rolled into one. Tullio is Italian, but currently resides in Adelaide, South Australia.
Great informative post on poster ideas. The tips are very useful definitely going to follow these tips on next poster design.
This is great! Do you mind if we take parts of this to share with conference attendees? Hi Desmond, this post originally appeared on the Animate your Science blog, so I would suggest contacting them for permissions. Your email address will not be published. Notify me of follow-up comments by email.
Notify me of new posts by email. Search for:. Blog Admin May 11th, How to design an award-winning conference poster 15 comments shares Estimated reading time: 6 minutes. Now erase those ideas from your memory. We need to start fresh. Let me show you. Target audience : ask yourself, who is my ideal audience for this poster? Is it other experts in your field, or perhaps the broader public?
What is their level of understanding of the subject? This is an important question because if you put a bit of effort into making your poster understandable to the broader public, you automatically increase your potential audience and impact. Also consider that a poster written in plain English works with both experts and non-experts alike, while technical and complicated writing greatly limits your potential audience. Bullet points : a poster should not look like a paper, therefore, bullet points are your friend.
Bullet points on the other hand are a lot less frightening. There is a trend among some academics to slap a solid or-so word abstract right at the top of their posters. Let me set the record straight. This has to stop. Your whole poster is a visual abstract, so it makes no sense whatsoever to put a solid block of text that no one is going to read at the top of your poster.
Use sections with headers : because we are writing with the reader in mind, we want to make the logical flow of the sections as easy as possible for the viewer to follow. My advice is to have large, easy-to-read and numbered sections that cover the main pillars of the story, which typically are: 1. References and acknowledgements smaller at the bottom Fewer words : I know this is going to shock many of you, but you should keep your word count under in total.
The harsh reality is that if your poster is wordy, people will ignore it. Less is definitely more. Unfortunately, I have a bad news for you: you need to leave most of them out. You need to carefully select only the very essentials. One or two graphs is better than three or four, and certainly better than eight or nine!
When selecting the graphs to display, also ask yourself who your audience is. This is important because if you are using your poster as an outreach tool for the general public, then there is no point in including complicated graphs that no one is going to understand. However, things are different if you are showing your poster exclusively to an audience of experts. Step 2 — Concept Here is where the fun starts.
Layout and size : vertical or horizontal? A0 x mm or Panels : how do we read; left to right or right to left? Top-down or bottom-up? Start with an enlarged and readable title right at the top, then create a simple layout of panels that make it easy for the viewer to navigate. Leave space at the edges : notice the grey space in the images above? Step 3 — Design Negative space : for some strange reason, many academics feel the need to cover every inch of their poster with text or images.
This is the wrong idea! Clear space, also known as negative space, is a super important design concept, one that you should use to your advantage. I am serious! What will compel you to walk towards a particular poster? Without a big and recognisable image, your poster will look like a fuzzy wall of text and it will likely go unnoticed. Colour : this should be common sense, yet still I often get my retina scarred by the most unbearable colour combinations on scientific posters.
Background: I know you have that awesome photo you really want to include in the poster. Why not blow it up and use it as the background of the whole poster? A photo used as a background is too distracting and makes it impossible to have negative space on your poster. Fonts : fonts and font sizes work a bit like colours. That is, the fewer you use, the better. My suggestion is to use only one or two different fonts. Boldface should be used on titles and headlines, while all the rest should be normal.
When picking what fonts to use, play it safe. In terms of font size, try 90 for the title, 60 for the headlines, and 36 for the body text. And remember that your poster should not require a magnifying glass to be read, but rather it should be easily readable from a metre away.
Contact information : it may seem strange, but a lot of people forget to write their contact information on their posters. Even better, put a few business cards or a miniature A4 version of the poster with contact info beside the poster for people to take.
This will have you looking very professional! Hey, you never know. Well, you can hire a professional scientific illustrator, or you can utilise one of the plenty free resources on the web. Another great website to find free illustrations and icons is Freepik. Happy browsing!
Software : some of you may be thinking that to make great posters you need great and expensive software. All you really need is Microsoft PowerPoint and the principles contained in this blog post.
Feeling like trying something more powerful? However, be ready for a steep learning curve and a substantial investment on these latter options. Download as PDF Printable version. Apache Software Foundation. No cost. Collabora Productivity. For enterprise support 17 Euro per user, per year, up to 99 users, then discounts apply. Proprietary freemium. Macromedia FreeHand. Trimble previously owned by Google ; originally by Last Software.
Proprietary Freemium. Dropped v 5. Yes iPad. Yes 6. Dropped v. Companion app only. Macromedia Freehand. Microsoft Expression Design. Yes user must compile. Yes Windows 10 with WSL. Yes Compiler? Yes [a]. Yes [b]. No export svg to 3rd party [21]. Partial [22].
Partial [a]. Partial [23] [24]. Partial [b]. Partial [c]. Yes [d]. Yes [25]. Yes [e]. Yes [26]. Karbon [27]. Macromedia Freehand [28]. Partial [28]. Partial [29]. No [30]. No [f]. Yes [g]. Yes [h].
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